Privacy policy

Privacy Policy

Last Updated: August 30, 2026

Paris Pretty is the name of this online store and website, which are operated by Cartonomy S.à r.l.-S. Together with the related content, features, products, tools, and services offered through them, they are collectively referred to as the “Services.” Our store is powered by Shopify, which provides the ecommerce technology that enables us to offer the Services to you.

This Privacy Policy explains how Paris Pretty collects, uses, processes, stores, and discloses personal information when you browse our website, make a purchase, create an account, communicate with us, or otherwise interact with our Services.

If there is a conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy will apply to those matters.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood how your personal information may be handled as described below.

Important Information for US Customers

Depending on your state of residence and subject to applicable legal thresholds and exemptions, you may have additional rights under U.S. federal or state privacy laws, including the California Consumer Privacy Act (CCPA), as amended, and the Virginia Consumer Data Protection Act (VCDPA). Where an applicable law grants you privacy rights, we will process eligible requests in accordance with that law.

Personal Information We Collect or Process

“Personal information” or “personal data” means information that identifies you or relates to an identified or identifiable individual. It does not include information that has been irreversibly anonymized so that the individual can no longer reasonably be identified.
Depending on how you interact with Paris Pretty, your location, and applicable law, we may collect or process the following categories of personal information:

Contact information, such as your name, email address, telephone number, billing address, and shipping address.
Payment and financial information, such as your selected payment method, billing information, payment confirmation, transaction details, and information associated with refunds or chargebacks. Payment information is processed by Shopify and our payment providers, and we generally receive transaction and confirmation information rather than complete payment card details.
Account information, including usernames, passwords, preferences, settings, and other information associated with your account.
Order and transaction information, including products you browse, add to your cart, purchase, return, exchange, or cancel, as well as your previous transactions.
Communications, including information you provide when contacting our customer support or otherwise communicating with us.
Device and technical information, including your browser, device, network connection, IP address, and other technical or unique identifiers.
Usage information, including information about how and when you access, browse, navigate, and interact with our website and Services.

Sources of Personal Information

We may collect personal information:

Directly from you, including when you place an order, create an account, contact customer support, subscribe to marketing communications, or otherwise provide information to Paris Pretty.
Automatically, including through your browser or device and through cookies, pixels, and similar technologies when you interact with our website.
From service providers, including companies that provide ecommerce technology, payment processing, fulfillment, shipping, analytics, customer support, marketing, or other services on our behalf.
From business partners and other third parties, where permitted by applicable law.

Providing and Improving Our Services

We may use your personal information to provide, operate, maintain, and improve Paris Pretty and our Services. Depending on the purpose and applicable law, we process this information to perform our contractual obligations, comply with legal obligations, pursue legitimate business interests, or with your consent. This includes:

Processing orders and payments
Fulfilling and shipping purchases
Managing customer accounts
Processing returns, refunds, and exchanges
Providing order and account notifications
Remembering preferences and products you may be interested in
Providing customer support
Improving our website and shopping experience
Recommending products based on your interactions or purchases
Maintaining and improving the functionality of our Services

Marketing and Advertising

Where permitted by applicable law, we may use your personal information to send you communications about Paris Pretty products, offers, promotions, and other marketing content.

These communications may be sent by email, text message, or other channels you have selected. Where consent is required, we will obtain your consent before sending marketing communications.

We may also use information about the products you browse, purchase, or add to your cart to personalize marketing content and advertisements. Where applicable, the use of cookies and similar technologies for personalized advertising is subject to your consent and privacy preferences.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in those emails. If you have agreed to receive marketing text messages, you may withdraw your consent by following the instructions provided in the message. You may also manage certain advertising and cookie preferences through the privacy settings available on our website.

Opting out of marketing communications will not prevent us from sending transactional or service-related communications, such as order confirmations, shipping updates, or responses to customer support requests.

Security and Fraud Prevention

We may process personal information to protect Paris Pretty, our customers, and our Services.

This includes verifying accounts and transactions, identifying suspicious activity, preventing fraud, investigating potentially unlawful or malicious activity, and maintaining the security of our website and payment processes.

You are responsible for keeping your account credentials secure and should not share passwords or other account access information with others.

Communicating With You

We may use your information to respond to inquiries, provide customer support, communicate about your purchases, and maintain our relationship with you.

Legal and Compliance Purposes

We may process personal information where necessary to comply with applicable laws, regulations, court orders, lawful requests from public authorities, or other valid legal processes.

We may also use information to investigate disputes, protect our legal rights, enforce our policies, or participate in legal proceedings.

How We Disclose Personal Information

Paris Pretty may disclose personal information to third parties where reasonably necessary to operate our business and provide our Services.

This may include:

Shopify and payment providers, which provide the ecommerce infrastructure and payment-processing services used by our store.
Operational service providers, including providers of website hosting, cloud storage, information technology, analytics, fraud prevention, customer support, and other business services.
Fulfillment and shipping providers, where information is necessary to process, prepare, ship, track, and deliver your purchases or handle authorized returns.
Marketing and advertising partners, which may help us deliver, measure, or personalize advertisements, promotions, and marketing communications, subject to applicable law and your privacy preferences.
Third parties at your direction or with your consent, such as when you use a social media integration or another external feature.
Professional advisers, including legal, accounting, insurance, and financial advisers, where reasonably necessary for the services they provide to us.
Courts, regulators, law-enforcement authorities, and other public authorities, where disclosure is required or permitted by applicable law or valid legal process, or is reasonably necessary to protect our rights, customers, or Services.

We do not disclose personal information for purposes prohibited by applicable law.

Our Relationship With Shopify

Paris Pretty is hosted on Shopify, which provides the ecommerce platform and technology used to operate our online store.

Shopify collects and processes certain personal information relating to your access to and use of our store in order to provide its ecommerce services, process transactions, maintain platform security, prevent fraud, and improve its services.

Personal information submitted through Paris Pretty may therefore be transmitted to and processed by Shopify and its relevant service providers, including parties located outside your country of residence.

Depending on the processing activity, Shopify may process personal information on behalf of Cartonomy S.à r.l.-S or independently for its own purposes. Where Shopify independently determines how and why personal information is processed, requests concerning that processing may need to be submitted directly to Shopify.

You can learn more about Shopify’s privacy practices and exercise rights relating to Shopify’s independent processing through the following resources:

Third-Party Websites and Links

Our Services may contain links to websites, platforms, applications, or services operated by third parties.

When you follow a link to an external website, that website's own privacy and security practices will apply.

Paris Pretty does not control and cannot guarantee the privacy, security, accuracy, or reliability of independent third-party websites.

The presence of a third-party link on Paris Pretty does not necessarily mean that we endorse that third party or its content.

Children's Data

Our Services are intended for a general audience and are not directed to children under the age of 13.

We do not knowingly collect personal information from children under the age of 13. Where applicable law establishes a higher minimum age for consent to the processing of personal information, we will comply with the consent or parental authorization requirements applicable in that jurisdiction.

If you are a parent or legal guardian and believe that a child has provided personal information to us without the required authorization, please contact us at contact@parispretty.com. If we determine that such information was collected in violation of applicable law, we will take reasonable steps to delete it.

Security and Retention of Your Information

We take reasonable administrative, organizational, and technical measures designed to protect personal information.

However, no electronic transmission, storage system, or security method can be guaranteed to be completely secure.

For this reason, you should avoid sending highly sensitive or confidential information to us through unsecured communication channels.

We retain personal information for as long as reasonably necessary for the purposes for which it was collected.

The applicable retention period may depend on factors such as:

Whether you maintain a Paris Pretty account
Whether information is necessary to fulfill or document a transaction
Customer service requirements
Legal, tax, accounting, or regulatory obligations
Fraud prevention and security
Resolving disputes
Enforcing our agreements and policies

When personal information is no longer reasonably necessary for these purposes, we will delete or anonymize it, unless its continued retention is required or permitted by applicable law.

Your Privacy Rights and Choices

Depending on where you reside, you may have certain rights regarding your personal information.

These rights may include:

Right to Access: You may have the right to request information about the personal data we hold about you.
Right to Deletion: You may have the right to request deletion of certain personal information.
Right to Correction: You may have the right to request correction of inaccurate or incomplete personal information.
Right to Data Portability: You may have the right to receive certain personal information in a structured format or request its transfer where applicable.
Right to Object or Restrict Processing: In certain jurisdictions, you may have the right to object to or request restrictions on particular processing activities.
Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent, subject to applicable law.
Right to Opt Out of Certain Advertising or Data Sharing: Depending on your location, you may have rights relating to targeted advertising or certain forms of data sharing.

These rights are not absolute and may be subject to legal conditions, limitations, or exceptions.

We may need to verify your identity before completing certain privacy requests.

Where permitted by law, you may authorize another person to submit a request on your behalf. We may require evidence demonstrating that the individual is authorized to represent you.

To exercise an applicable privacy right, please contact us at contact@parispretty.com and describe the request you wish to make.

Managing Marketing Communications

You may unsubscribe from promotional emails at any time by selecting the unsubscribe option included in our marketing emails.

Unsubscribing from marketing communications does not prevent Paris Pretty from sending transactional or service-related communications, including order confirmations, shipping updates, security notices, customer service responses, and information concerning your account or purchases.

Cookies and Similar Technologies

Paris Pretty and our service providers may use cookies, pixels, and similar technologies to operate our website, remember your preferences, understand how visitors interact with our Services, measure performance, prevent fraud, and provide or measure advertising.

Depending on your location, you may be provided with additional choices regarding non-essential cookies and similar technologies.

Where required by applicable law, we will obtain appropriate consent before placing or using certain non-essential cookies.

Complaints

If you have concerns about how Paris Pretty processes your personal information, please contact us at contact@parispretty.com.

Depending on your location, you may also have the right to submit a complaint to your applicable privacy or data protection authority.

Nothing in this Privacy Policy limits any privacy rights available to you under applicable law.

International Data Transfers

Cartonomy S.à r.l.-S is established in Luxembourg and operates Paris Pretty primarily for customers located in the United States.

We work with Shopify and other service providers involved in ecommerce, payment processing, order fulfillment, shipping, technology, analytics, and marketing. As a result, personal information may be processed, transferred, or stored in countries other than the country where you reside, including the United States, Canada, and countries within the European Economic Area.

Where an international transfer of personal information is subject to legal restrictions, we rely on appropriate safeguards as required by applicable law. These safeguards may include adequacy decisions, the European Commission’s Standard Contractual Clauses, approved binding corporate rules, or other legally recognized transfer mechanisms.

Changes to This Privacy Policy

Paris Pretty may update this Privacy Policy periodically to reflect changes to our business, Services, technology, legal obligations, or privacy practices.

When this Privacy Policy is updated, the revised version will be published on our website and the “Last Updated” date will be changed accordingly.

Where required by applicable law, we may also provide additional notice regarding material changes.